Imagine not having to reprint those menus every time you want to change your prices and menu items. What if you have an excess of perishable ‘chocolate eclairs’ you need to shift – why not quickly put them on special offer? You could even send a notification to mobiles in the vicinity. Do you aspire to offering your customers the ability to pre-order and pre-pay for their meal? Would you like to provide a local delivery service? What if your clients could order and pay for an extra drink by just using their mobile phones. All these digital solutions are only part of what can be provided for a restaurant /snack bar business. With a mixture of digital signage and mobile applications there are many ways to increase your sales.
The statistics prove the point. Just google “statistics digital signage” and you will find numerous examples of how screen displays increase customer purchases and product visibility. We’ve seen it ourselves when beta testing our “box” in the local restaurant. The patron commented that he ran out of desserts and needed to start making more. The images of tart and cake proved too much of a temptation (surely you now fancy a chocolate mousse?). The ability to broadcast High Definition (HD) content is a win win scenario for you and your suppliers of products such as coffee, water and bread rolls.
Having quality HD content on strategically placed screens doesn’t only incite more sales. It also boosts the eatery’s image, allows you to have a menu that can be updated in just a few clicks and gives you a platform to educate and entertain your customers.
Complementary to the fixed screen are smart clickable devices. That’s when digital starts to get really interesting. The HD content showing on the big screen can be synchronised with the more personal smart device, which can be made clickable. If your customer is interested in a product being displayed, then the touch screen can take them directly to the related website or m-commerce platform. It’s all about promotion generating demand which creates additional sales for you.
Then there are all the advantages of having a mobile application for your customers. We are now living in the generation of “the constantly connected”. If you don’t have a web presence or provide digital access to your business then you are no longer the first choice for many. It is becoming a must to give your clients Wifi and an easy-to-use app that allows them ordering options and quick access to information. It is not only your clients that can benefit from a mobile app. You can have your own business app to manage your customer orders, control your screen displays and order products from your most competitive suppliers. It’s now easy to take that step to digitalisation.
There are a growing number of companies providing digital solutions from excellent digital signage providers to mobile application designers. It is well worth shopping around to find the best offer for your business needs. But if you are interested in a complete digital solution, be aware that you can now cover all your requirements in one place.
That’s our aim with All Digital Commerce – the one stop solution for you to connect, communicate and commercialise and for your customers to see, desire and buy.